We don't believe in market research for a new product unknown to the public. So we never do any.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

Curiosity is the key to creativity.

If you don't want Japan to buy it, don't sell it.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.