We don't believe in market research for a new product unknown to the public. So we never do any.

If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

We don't believe in market research for a new product unknown to the public. So we never do any.

If you don't want Japan to buy it, don't sell it.

My solution to the problem of unleashing creativity is always to set up a target.