There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

Curiosity is the key to creativity.

My solution to the problem of unleashing creativity is always to set up a target.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.