There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

All you need is the best product in the world, the most efficient production in the world and global marketing.

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

Never break another man's rice bowl.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.