There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

The public does not know what is possible. We do.

We don't believe in market research for a new product unknown to the public. So we never do any.

A company will get nowhere if all of the thinking is left to management.

All you need is the best product in the world, the most efficient production in the world and global marketing.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.