A company will get nowhere if all of the thinking is left to management.

An enemy of innovation could be your own sales force.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

The public does not know what is possible. We do.

The only sure thing is that in business there are no sure things.

Never break another man's rice bowl.