We don't believe in market research for a new product unknown to the public. So we never do any.
Akio MoritaWe treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio MoritaWhen I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio MoritaFrom a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita