Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.

America looks 10 minutes ahead; Japan looks 10 years.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

We don't believe in market research for a new product unknown to the public. So we never do any.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.