We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

My solution to the problem of unleashing creativity is always to set up a target.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

If you don't want Japan to buy it, don't sell it.