If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

My solution to the problem of unleashing creativity is always to set up a target.