All you need is the best product in the world, the most efficient production in the world and global marketing.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

If you don't want Japan to buy it, don't sell it.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

A company will get nowhere if all of the thinking is left to management.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.