All you need is the best product in the world, the most efficient production in the world and global marketing.

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

An enemy of innovation could be your own sales force.