All you need is the best product in the world, the most efficient production in the world and global marketing.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

Never break another man's rice bowl.

If you don't want Japan to buy it, don't sell it.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.