Our plan is to lead the public with new products rather than ask them what kind of products they want.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

But make sure you don't make the same mistake twice.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

If you don't want Japan to buy it, don't sell it.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.