Our plan is to lead the public with new products rather than ask them what kind of products they want.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

The public does not know what is possible. We do.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

But make sure you don't make the same mistake twice.