We don't believe in market research for a new product unknown to the public. So we never do any.
Akio MoritaAll you need is the best product in the world, the most efficient production in the world and global marketing.
Akio MoritaIf we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
Akio Morita