Our plan is to lead the public with new products rather than ask them what kind of products they want.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

But make sure you don't make the same mistake twice.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.