The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela AhrendtsWe have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
Angela AhrendtsWhen you have trust and you get that trust in place throughout the company, people are empowered — people are free.
Angela AhrendtsIntuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.
Angela Ahrendts