When you have trust and you get that trust in place throughout the company, people are empowered — people are free.

My dad would always say, "When you look at a photo do you see yourself last?"

We wanted to be led by our mission and to embed our values throughout the world.

I got my MBA at Burberry, but I will get my PhD at Apple.

Our greatest weakness is lack of self-confidence.

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.