Don't underestimate the power of the vigilante consumer.

My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.

Three components make an entrepreneur: the person, the idea and the resources to make it happen.

I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

If I had to name a driving force in my life, I would name PASSION every time

There has been a real influence on young people, whose travel is experiential. For them, their values change when their experiences change; travel is like a university without walls.