There are only two ways of making money: the hard way and the very hard way!

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

People don't want simply to buy the product, they want to have sympathy with the company too.

If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.

The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed

Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.