When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita RoddickBusiness is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita RoddickIt is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita RoddickConsumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita RoddickIt's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick