The power of publicity is more important than advertising.
If someone doesn't fit in your company, you have an obligation to get rid of them, because you're holding them back from excelling elsewhere.
Don't teach talent that isn't there.
When you're in business, if you have some sort of gimmick it's a huge advantage.
In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
If your house has been on the market for more than four months, take it off the market and re-list it in two months as 'new.'