I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
Barbara CorcoranFigure out what past efforts amounted to nothing and label them your "not to do" list. Post the list where you'll see it.
Barbara CorcoranEvery single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
Barbara CorcoranMy mother's genius was to put her finger on the gifts she saw in each of us, and make every one of us believe that that gift was uniquely ours.
Barbara CorcoranDon't you dare underestimate the power of your own instinct. Instinct is a lifesaver for sharks and entrepreneurs alike. Most people can recall times they ignored their gut only to regret it later. Learning to actually listen to your instinct is a great form of self-preservation. It's both incredibly easy and tough at the same time, but worth the effort to master.
Barbara Corcoran