I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

I'm never in control of my time during the workday.

The best time to expand is when people are asleep at the wheel.

The power of publicity is more important than advertising.

Don't teach talent that isn't there.

A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.