I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

Taking chances almost always makes for happy endings.

If you have an idea, immediately move on it. To start that fire and get it burning immediately...it's everything.

My mother is an amazing woman. Not only did she manage the entire household, she noticed a gift in each of her kids and instilled confidence in all of us that that gift would take us wherever we wanted to go.

My husband had a very strong identity and was successful in his life. Thank God for that. There's no way I can control him. I wouldn't stay married to him if I felt I could. I can readily take my business personality into the home. But he forces me to be a partner rather than the boss.

People imitate their leader. Lead by example.