Your biggest asset is a positive attitude. That more than anything else determines your earnings.

Every man has problems that only life insurance can solve. In the young man’s case, the problem is to create cash; for the older man, to conserve it.

I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year.

When you realize the writers start writing to who you are, you're basically reading reviews of yourself. And then it becomes this cyclical nightmare where I feel like I need to play into it, then I find myself acting like the character in real life.

Life insurance is time. The time a man might not have. If he needs time, he needs life insurance.

Goals aren't enough. You need goals plus deadlines: goals big enough to get excited about and deadline to make you run. One isn't much good without the other, but together they can be tremendous.

Do you know anyone who has a lease on life? It isn’t a question of if; it’s a question of when.