Reading is a pleasure of the mind, which means that it is a little like a sport: your eagerness and knowledge and quickness count for something. The fun of reading is not that something is told to you, but that you stretch your mind. Your own imagination works along with the authors, or even goes beyond his, yields the same or different conclusions, and your ideas develop as you understand his.
Bennett CerfEverybody was being decent, and when people are decent, thing work out for everybody. That has been my theory all through life. If you're making money, let the other fellow make it too. If somebody's getting hurt, it's bad, but if you can work a thing out so that everybody profits that's the ideal business.
Bennett CerfI can't say this too often - that a little humor can make life worth living. That has always been my credo. Somebody once asked me, 'What would you like your epitaph to be?' I've always said that I'd like it to be: He left people a little happier than they were when he came into the room.
Bennett CerfOne of the greatest threats facing book publishing, and the entire country for that matter, is censorship.
Bennett CerfTV's sameness has destroyed many things, such as the American urge toward independent thought.
Bennett Cerf