Mind share before market share.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Be where the world is going.

Our job is to understand where the market is heading and translate that into practical action.

We seek to be as nimble as a startup.