Know thyself. Know the customer. Innovate.
You have to tell a story before you can sell a story.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Some dream in color. We dream in scale.
You can't sell anything if you can't tell anything.
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare