Beth Comstock Quotes

You can't sell anything if you can't tell anything.

In big companies projects have to scale and Lean Startup help us to do it

We seek to be as nimble as a startup.

Some dream in color. We dream in scale.

Know thyself. Know the customer. Innovate.

An idea doesn't count if you can't use it

The more passionate that someone is about something, the more you have to listen to them.

Our job is to understand where the market is heading and translate that into practical action.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

There is always room in our budget for a little experimentation.

Mind share before market share.

B2B does not mean boring marketing.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Marketing is about innovation.

Be where the world is going.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

You have to tell a story before you can sell a story.