Know thyself. Know the customer. Innovate.
You can't sell anything if you can't tell anything.
There is always room in our budget for a little experimentation.
In big companies projects have to scale and Lean Startup help us to do it
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.