We seek to be as nimble as a startup.

The more passionate that someone is about something, the more you have to listen to them.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Mind share before market share.

In big companies projects have to scale and Lean Startup help us to do it

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Know thyself. Know the customer. Innovate.