In big companies projects have to scale and Lean Startup help us to do it
Mind share before market share.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
There is always room in our budget for a little experimentation.
We seek to be as nimble as a startup.
Our job is to understand where the market is heading and translate that into practical action.