Marketing is about innovation.
Our job is to understand where the market is heading and translate that into practical action.
Mind share before market share.
We seek to be as nimble as a startup.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
An idea doesn't count if you can't use it