You have to tell a story before you can sell a story.
The more passionate that someone is about something, the more you have to listen to them.
Mind share before market share.
We seek to be as nimble as a startup.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.