B2B does not mean boring marketing.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Know thyself. Know the customer. Innovate.
You have to tell a story before you can sell a story.
In big companies projects have to scale and Lean Startup help us to do it
Mind share before market share.