An idea doesn't count if you can't use it

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

In big companies projects have to scale and Lean Startup help us to do it

Marketing is about innovation.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.