An idea doesn't count if you can't use it

In big companies projects have to scale and Lean Startup help us to do it

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

There is always room in our budget for a little experimentation.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Our job is to understand where the market is heading and translate that into practical action.

Know thyself. Know the customer. Innovate.