An idea doesn't count if you can't use it

There is always room in our budget for a little experimentation.

Our job is to understand where the market is heading and translate that into practical action.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

You have to tell a story before you can sell a story.

Know thyself. Know the customer. Innovate.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.