Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
An idea doesn't count if you can't use it
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Marketing is about innovation.
We seek to be as nimble as a startup.
In big companies projects have to scale and Lean Startup help us to do it