Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
An idea doesn't count if you can't use it
B2B does not mean boring marketing.
Some dream in color. We dream in scale.
Marketing is about innovation.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.