An idea doesn't count if you can't use it
You have to tell a story before you can sell a story.
Marketing is about innovation.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
In big companies projects have to scale and Lean Startup help us to do it
Know thyself. Know the customer. Innovate.