There is always room in our budget for a little experimentation.
Marketing is about innovation.
Mind share before market share.
Some dream in color. We dream in scale.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Our job is to understand where the market is heading and translate that into practical action.