You have to tell a story before you can sell a story.

An idea doesn't count if you can't use it

Marketing is about innovation.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

We seek to be as nimble as a startup.

You have to tell a story before you can sell a story.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.