The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

My wife was a beautiful woman before we had children.

And to those people with no children but who think they'd like to have them some day to fulfill their lives. Remember: With fulfillment comes responsibility.

I wanted to give the house back to the parents.

A sail boat that sails backwards can never see the sun rise.

You can not make everybody happy.

In order to succeed, your desire for success should be greater than your fear of failure.