The advice I have for beginners is the same philosophy that I have for runners of all levels of experience and ability -- consistency, a sane approach, moderation and making your running an enjoyable, rather than dreaded, part of your life.
Bill RodgersRunning is a very natural activity. If you get too caught up, you find yourself constantly seeking to make running something that it isn't. You should let it be what it is - a very simple activity. Running has become too complicated for many people and they wind up turning sour on the sport, or losing the focus of their direction.
Bill RodgersI believe in keeping running simple and, in regard to shoes, that would mean no gimmicks, unnecessary cushioning, etc
Bill Rodgers