Saturday morning cartoons do that now, where they develop the toy and then draw the cartoon around it, and the result is the cartoon is a commercial for the toy and the toy is a commercial for the cartoon. The same thing's happening now in comic strips; it's just another way to get the competitive edge. You saturate all the different markets and allow each other to advertise the other, and it's the best of all possible worlds. You can see the financial incentive to work that way. I just think it's to the detriment of integrity in comic strip art.
Bill WattersonInstead of asking what's wrong with rampant consumerism, we ought to be asking, 'What justifies it?' Popular art does not have to pander to the lowest level of intelligence and taste.
Bill WattersonAlthough I'm certainly glad cartoons are finally getting some respect as an art, I'm fairly ambivalent to see cartooning as a legitimate academic offering. If comics need to be deconstructed and explained, something is really wrong with them.
Bill Watterson