Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.
Bob BurgExposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.
Bob BurgWhat you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.
Bob BurgGo looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and good will you'll find. Ultimately, the world treats you more or less the way you expect to be treated.
Bob Burg