Does he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'

Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.

Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.

Great influencers attract others.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Play the Reverse gossip game. See how many nice things you can say behind someones back.

Unless you are able to influence the way others think and act, your chances for success are limited.