Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.

Your influence is determined by how abundantly you place other people's interests first.

By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Your compensation is directly proportional to how many lives you touch.

Does he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'

Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.