It's not better to give than to receive. It's insane to try to give and not receive.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.

What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.

How far can you push a rope? Not very far. That's why true influencers don't push.

Develop a reputation as a person who, rather than talking a good game, actually plays a good game.