When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Build something 100 people love, not something 1 million people kind of like.

It's better to have 100 people love you than to have 1,000,000 people like you.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.