Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Whatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.