Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

In June, 2010, I moved out of my apartment and I have been mostly homeless ever since.

The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.