Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.

Every day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

Build something 100 people love, not something 1 million people kind of like.