The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

Every day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.