The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

Culture is simply a shared way of doing something with passion.

It's better to have 100 people love you than to have 1,000,000 people like you.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.