The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.
Brian CheskyThe office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyIn organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.
Brian CheskyEvery day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.
Brian Chesky