If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.