The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyI think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.
Brian CheskyCulture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.
Brian CheskyThere's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.
Brian Chesky