The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Our "overnight" success took 1,000 days.

Culture is simply a shared way of doing something with passion.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.