We start with the perfect experience and then work backward. That's how we're going to continue to be successful.
Brian CheskyCustomers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.
Brian CheskyThe stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.
Brian Chesky