A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation
Brian CheskyHaving a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
Brian CheskyWhatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.
Brian Chesky