If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
Brian CheskyThe office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyHaving a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
Brian CheskyCustomers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.
Brian Chesky