People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.
Brian CheskyThe office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyI had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.
Brian CheskySomebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.
Brian Chesky