The next 10 years are either going to happen to us, or because of us.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Please repeat: influence is not popularity.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

To succeed in the business of the future we have to become the very people we are trying to reach

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.