Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Brands are no longer created; they are co-created.

Social media is not owned by marketing.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

The future of marketing is not about technology

The next 10 years are either going to happen to us, or because of us.

While creating a social brand is a necessary endeavor, building a social business is an investment...