We cannot measure, what it is we do not know to value.
The new social landscape is rich with emotion.
The next 10 years are either going to happen to us, or because of us.
Social media is about sociology and psychology more then technology.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.