Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Perspective is a gift nowadays.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Social media is not owned by marketing.

Brands are no longer created; they are co-created.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

Twitter is a human seismograph