The future of marketing is not about technology
Twitter is a human seismograph
Effective engagement is inspired by the empathy that develops simply by being human.
While creating a social brand is a necessary endeavor, building a social business is an investment...
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.