Twitter is a human seismograph

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

To succeed in the business of the future we have to become the very people we are trying to reach

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.