Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
Brian SolisTo succeed in the business of the future we have to become the very people we are trying to reach
Brian SolisIt is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Brian SolisEvolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
Brian SolisThe more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Brian SolisTwitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
Brian SolisThe bottom line is that people are seeking answers and direction, not messages or sales pitches.
Brian SolisTo understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
Brian SolisEach business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Brian SolisWelcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brian SolisEngagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Brian SolisExperiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Brian SolisThe good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Brian SolisThe landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
Brian SolisSocial media is less about technology and more about anthropology, sociology, and ethnography.
Brian SolisWhile creating a social brand is a necessary endeavor, building a social business is an investment...
Brian SolisHow do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Brian SolisSocial media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
Brian SolisPeople align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
Brian SolisThe distance between who i am and who i want to be is separated only by my actions and words.
Brian SolisInformation overload is a symptom of our desire to not focus on what's important. It is a choice.
Brian SolisBusinesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian Solis