Twitter is your window to relevance , but Facebook is your home page for the Social Web

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Attention is a precious commodity.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.