Twitter is your window to relevance , but Facebook is your home page for the Social Web

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

To succeed in the business of the future we have to become the very people we are trying to reach

Information overload is a symptom of our desire to not focus on what's important. It is a choice.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.