Twitter is your window to relevance , but Facebook is your home page for the Social Web

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

Don't compete for the moment, compete for the future.

It's not business to consumer, it's not business to business, it's people to people

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.