Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."
Brian TracyThe purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
Brian TracyThe law of cause and effect: If you do what other successful people do, you will eventually get the results that other successful people get.
Brian Tracy