Be absolutely clear about who you are and what you stand for. Refuse to compromise.
You can always tell your true values by looking at your behavior -- especially under pressure.
The thrill of achievement comes from overcoming adversity in the accomplishment of an important goal.
Get the facts. Ask questions and listen intently to the answers before responding.
Integrity is the foundation upon which all other values are built.
A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.