My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
Brian TracyYour thoughts, vividly imagined and repeated, charged with emotion, become your reality.
Brian TracyIf you want to develop courage, then simply act courageously when it's called for. If you do something over and over again, you develop a habit. Some people develop the habit of courage. Some people develop the habit of non-courage.
Brian Tracy