My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
Brian TracyRecognize that it is natural and normal to fear rejection. The only thing wrong with it is if you allow the fear to dominate you so that it holds you back from fulfilling your potential in your business.
Brian TracyIf you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian Tracy